OUR STORY

OUR STORY

NOOSH is energy, reimagined — a ritual in a can.

Close-up view of bubbling, reflective, metallic or oil-like surface with swirling patterns in shades of silver, grey, green, orange, and beige.

We were born out of frustration with a category that overlooked people who care about what’s inside and how it makes them feel: health-first, natural ingredients, real taste, and aesthetics that reflect their values.

We’re on an adventure to put quality first — bringing great-tasting, clean energy drinks to the forefront of culture. Every can is crafted with 100% natural, plant-based ingredients, naturally sweetened with agave, and made for a smooth lift without the crash. No artificial sweeteners. No synthetic flavors, colors, or preservatives.

Our iced matcha lattes and signature energy elixir deliver low-calorie, long-lasting, feel-good energy that tastes as good as it looks.

More than fuel, NOOSH is a daily ritual — intentional, balanced, alive.

A person lying on their stomach on a ledge, looking up at the camera with a slight smile, outdoors against a blue sky, with curly black hair spread out on the ledge.

Energy, reimagined.